Not only we do the care about the quality of our fruit, but we also care about the welfare of the farmers that grow our fruit. With Fairtrade we can help small farmers to achieve a better position in the supply chain. Our fruit carries the Fairtrade trademark, this is a guarantee that this product has been traded in accordance with International Fairtrade Standards.
A lot of fruit comes from developing countries where there is a lot of poverty. With the help of Fairtrade the farmers receive a fair price for their products which they can invest for a better future. The counterpart is that the farmers have to follow strict environmental regulations. Fairtrade also makes sure that the cooperation’s, in which the farmers are united, receive an extra premium for every kilo of fruit sold.
For more information about Fairtrade please visit info.fairtrade.net